Let our Google Ads Management professionals make your paid search marketing campaigns a success
Google AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and manage advertisements that appear on Google’s search engine results pages (SERPs) and across the Google Display Network. Here are some key aspects of Google Ads Texas Newyork California Washington Florida Georgia Pennsylvania North Carolina New Jersey Utah Virginia Oklahoma Alabama Dubai Uk Australia Canada united states united kingdom united arab emirates kuwait
Keyword-Based Advertising: Google Ads operates on a pay-per-click (PPC Marketing)model, where advertisers bid on specific keywords or search terms that are relevant to their products or services. When users search for these keywords, the ads may appear at the top or bottom of the search results.
Ad Formats: Google Ads supports various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. Advertisers can choose the format that best suits their goals and target audience.
Targeting: Advertisers can target their ads based on various criteria, including location, demographics, interests, and device type. This allows for precise targeting to reach a specific audience.
Budget Control: Advertisers set a daily or monthly budget for their campaigns, and Google Ads ensures that the spending stays within those limits. Advertisers only pay when users click on their ads (PPC) or when specific actions are taken (e.g., conversions).
Ad Auction: When a user searches for a keyword, Google holds an ad auction to determine which ads will appear in the search results. The auction considers factors such as bid amount, ad quality, and relevance to the user’s search query.
Quality Score: Google assigns a Quality Score to each ad and keyword. This score is based on factors like click-through rate (CTR), ad relevance, and landing page quality. A higher Quality Score can lead to lower advertising costs and better ad positioning.
Ad Extensions: Advertisers can use ad extensions to provide additional information in their ads, such as phone numbers, location information, and links to specific pages on their website.
Conversion Tracking: Google Ads provides tools for tracking and measuring conversions, such as online purchases, form submissions, or phone calls. This helps advertisers assess the effectiveness of their campaigns.
Campaign Types: Google Ads offers different campaign types, including Search Campaigns, Display Campaigns, Video Campaigns, Shopping Campaigns, and App Campaigns. Each type is designed for specific advertising goals.
Remarketing: Advertisers can target users who have previously visited their website or interacted with their ads. This is known as remarketing and can help re-engage potential customers.
Ad Placement: In addition to Google’s search results, Google Ads allows advertisers to display their ads on websites and apps within the Google Display Network, which includes a vast network of partner websites.
Google Ads is a powerful tool for businesses looking to promote their products or services online. It provides a wide range of targeting options, analytics, and optimization features to help advertisers reach their desired audience and achieve their marketing goals. Keep in mind that the platform may have evolved or introduced new features since my last knowledge update in September 2021, so it’s a good idea to consult Google’s official documentation for the most up-to-date information on using Google Ads.
Keyword Research & Competitor Ads Analysis
Choosing the right keywords to bid on is the foundation of success. We’ll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.
and Ad Copy Creation
We’ll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
& Team Meetings
Each month we’ll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.